Here was a young designer who struck out on his own after a short apprenticeship and was creating bespoke jewelry for Justin Bieber, Drake, and beyond. I knew instantly: this brand belonged in Soho.

Amsterdam Sauer, recognized as one of Brazil's most prestigious jewelers, was ready to establish its own flagship in New York.

When Brazilian beauty brand Granado first contacted me in 2014, the timing wasn't right. This family-owned company, had built a strong reputation in South America with their heritage formulations celebrating Brazilian botanicals.

When Barcelona-based Paloma Wool approached me in 2022 about opening their first permanent flagship in New York, they had a unique problem…

How do you convince a New York City landlord to lease prime space to a foreign startup with zero U.S. revenue? You don't sell them a tenant; you sell them an amenity.

“We're paying nearly $50K per month in rent that just disappears. We could be building equity instead."

What do you do when your business gets priced out of the very neighborhood it helped build? For The Recurse Center, the answer was a strategic move that saved them over 36% on rent and upgraded their business in every way.

Dries Van Noten came to us wanting more than a first North American retail store—he wanted to create a fashion destination.

“Oh... this is why this is only $125 PSF when everything else we've seen is nearly double.”